Hackathon Natura MIT

/ Natura Industria Ltda. at Cajamar - SP 


Philippa Mothersill, Karen Assanome, Caroline Rozendo and Fernanda Tosta 

            From a relationship built since 2012 between Natura and the Media Lab of MIT (Massachusetts Institute of Technology), the paths were opened for the development of a new challenge: the Hackathon Natura Campus Media Lab, whose objective is to find ideas on how totechnology can link the product to the virtual environment to expand the Natura consumer experience.

Between April 28 and June 23, students and researchers from Brazilian higher education institutions were able to apply to participate in the Hackathon. After evaluating almost 90 proposals by researchers from Natura and the MIT Media Lab, eight candidates were selected to participate in the Hackathon, which will take place between the 4th and 6th of August, at our headquarters in Cajamar - SP. 



 
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Joichi Ito, director of MIT Media Lab, speaks during presentation in Natura Camp, Cajamar, Brazil 2014.


Mark

Fernanda Tosta ◆


Artista, designer e educadora baseada em São Paulo.
Seu trabalho se concentra no desenho e fabricação de objetos em madeira, além de orientação para aprendizagem baseada em projetos (PBL) onde o fazer se faz fundamental.



Object Conversadeira ~


Info
1. Conversadeira is a metaphor, it is a meeting in sculpture. When used, they generate a type of artistic proposition that happens among its participants through words - speech and listening. It provides an experience of space that distances us from the common state, bringing us closer to the attempt to understand things, others and ourselves.

Artista, designer e educadora baseada em São Paulo. Seu trabalho se concentra no desenho e fabricação de objetos de madeira, além de orientação para aprendizagem baseada em projetos onde o fazer se faz fundamental. [Seleção de trabalhos por Espaço/Tempo]