Hackathon Natura MIT

LE / 1957
From The Immense Journey

            From a relationship built since 2012 between Natura and the Media Lab of MIT (Massachusetts Institute of Technology), the paths were opened for the development of a new challenge: the Hackathon Natura Campus Media Lab, whose objective is to find ideas on how totechnology can link the product to the virtual environment to expand the Natura consumer experience.

Between April 28 and June 23, students and researchers from Brazilian higher education institutions were able to apply to participate in the Hackathon.After evaluating almost 90 proposals by researchers from Natura and the MIT Media Lab, eight candidates were selected to participate in the Hackathon, which will take place between the 4th and 6th of August, at our headquarters in Cajamar - SP. 

Yet whenever I see a frog’s eye low in the water warily ogling the shoreward landscape, I always think inconsequentially of those twiddling mechanical eyes that mankind manipulates nightly from a thousand observatories. Someday, with a telescopic lens an acre in extent, we are going to see something not to out liking, some looming shape outside there across the great pond of space.
            Whenever I catch a frog’s eye I am aware of this, but I do not find it depressing. I stand quite still and try hard not to move or lift a hand since it would only frighten him. And standing thus it finally comes to me that this is the most enormous extension of vision of which life is capable: the projection of itself into other lives. This is the lonely magnificent power of humanity. It is, far more than any spatial adventure, the supreme epitome of the reaching out.